Building an AI-Powered Interior Design Brand
A connected identity, content and lead-generation system for an AI-powered interior and space design business.
The challenge
The brand needed to become recognisable while simultaneously building a sales pipeline. The work therefore connected identity, creative and performance instead of treating them as separate activities.
Strategy & execution
The work was structured around the specific business problem described in the project material.
- Created a consistent logo and colour system for the brand.
- Built a repeatable social creative system for Instagram and Facebook.
- Designed product-led content around kitchens, storage and everyday use cases.
- Launched Meta lead-form campaigns and tracked cost per lead.
- Reviewed reach, impressions and CPL to guide optimisation.
What the work looked like
Selected project visuals are presented in an anonymised form for public portfolio use.
Reported results
The two reported lead-form campaigns generated 395 leads at a blended ₹62.86 cost per lead, with 256,998 impressions and 130,479 people reached. The later campaign delivered 258 leads at ₹60.69 CPL.
What comes next
Extend the visual system to additional product categories, add video and reels, test new audiences and refine campaigns using lead-quality feedback.
Project figures and observations are reproduced from the supplied NWSPL case-study material. Client brand names and identifying brand assets have been anonymised for this public portfolio.
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