Turning a Luxury Interiors Feed into WhatsApp Enquiries
A social-first acquisition system designed to turn interior inspiration into measurable WhatsApp conversations.
The challenge
In a category where studios compete through beautiful project imagery, the objective was to make offers easy to understand and turn attention into conversations with homeowners.
Strategy & execution
The work was structured around the specific business problem described in the project material.
- Maintained a consistent social visual system.
- Built Click-to-WhatsApp campaigns split by city.
- Used engagement campaigns to drive Instagram profile visits.
- Edited reels around finished projects and 3D concepts.
- Optimised project images for feed formats and crop-safe placements.
What the work looked like
Selected project visuals are presented in an anonymised form for public portfolio use.
Reported results
The source case study reports 797 messaging conversations at an average ₹48.29 per conversation, from 8 campaigns and 12 ad sets. Total reported spend was ₹39,789.38, alongside 1,828 profile visits from an engagement ad set.
What comes next
Shift spend toward efficient ad sets, launch a project-and-3D reel series, connect conversations to signed projects and extend the creative system across more rooms.
Project figures and observations are reproduced from the supplied NWSPL case-study material. Client brand names and identifying brand assets have been anonymised for this public portfolio.
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