Scaling a Sterling Silver Jewellery Brand
A performance-led Meta advertising and social media system built around product-led creative, full-funnel campaigns and disciplined optimisation.
The challenge
The business sold through its own Shopify store, making Meta a critical acquisition channel. The brief was to grow online sales while maintaining a return that could be scaled.
Strategy & execution
The work was structured around the specific business problem described in the project material.
- Full-funnel structure combining broad prospecting and retargeting.
- Product-led testing across women’s and men’s ranges.
- Spend discipline: weaker ad sets were paused while stronger sets were supported.
- Seasonal campaigns used as focused growth moments.
- Creative built around product clarity, benefits, offers and a direct Shop Now action.
What the work looked like
Selected project visuals are presented in an anonymised form for public portfolio use.
Reported results
Across the measured period, the account recorded 1,258 purchases at a 4.20x ROAS. The source case study also reports 7,098 add-to-cart events and an average purchase value of about ₹1,849.
What comes next
Continue expanding retargeting, scale the men’s range, build gifting/festive campaigns and add more short-form creative.
Project figures and observations are reproduced from the supplied NWSPL case-study material. Client brand names and identifying brand assets have been anonymised for this public portfolio.
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