Taking a Wellness Gummies Brand from Shelf to Screen
An integrated content and marketplace system designed to keep product communication consistent across social channels, listings and reviews.
The challenge
Wellness shoppers compare products across social content, marketplace listings and reviews. The brief was to make the product feel consistent wherever a potential customer encountered it.
Strategy & execution
The work was structured around the specific business problem described in the project material.
- Built a visual system for each product.
- Created short-form reels for discovery feeds.
- Defined a message and audience for each product.
- Kept marketplace listing content accurate and on brand.
- Monitored reviews and tracked responses as part of ORM.
What the work looked like
Selected project visuals are presented in an anonymised form for public portfolio use.
Reported results
The work connected social, marketplace and reputation management into one customer journey. The source case study focuses on consistency of product naming, benefits, visual language, listings and review management rather than a single acquisition metric.
What comes next
Build recurring reel series by product, expand the visual system to new ranges, use review themes to sharpen listing copy and report social, marketplace and reputation signals together.
Project figures and observations are reproduced from the supplied NWSPL case-study material. Client brand names and identifying brand assets have been anonymised for this public portfolio.
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